In-Store Virtualization
GIO provides planogram consulting and retail images for use in virtual research.
Retail virtualization is the process of creating a parallel “virtual” retail world that can be used in a variety of applications.
Principally used in market research, virtualization is becoming increasingly common in ecommerce and digital marketing.
GIO works with clients to understand how category shelves and planograms are configured globally in their category.
GIO consults as to how those shelves may be organized to best reflect in-store reality and also works with clients to identify how best to gather and configure images appropriate to the required project objective.
GIO provides panoramic shelf photos from 25 countries as well as product image assets. Images assets are provided on an on-demand basis. Quotes may be obtained by contacting GIO.
